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Visiting Lubbock? Odds are you’re a fan of either Red Raiders football or Buddy Holly’s music. Texas Tech University dominates the slightly dusty, high plains town. But there are a handful of unexpected attractions to draw you in, including numerous wineries out among the cotton and the cows.

Rock ‘n’ roll legend Buddy Holly was born and buried in Lubbock. Learn about his life and music at the Buddy Holly Center and follow in his footsteps along the Walk of Fame. While in town, check out the Ranching Heritage Center and nearly 100 windmills at the American Wind Power Center. But be warned: fall football weekends bustle. Unless you’ve scored tickets, you might be better off visiting the Museum of Texas Tech University another time.

The Depot District is the place to eat and entertain yourself locally. Many of the wines served there are produced at the more 20 wineries within 50 miles of town. Stop in for a taste at Llano Escatado or Caprock Winery and let Lubbock surprise you.