Trademark Usage Guidelines

Hotwire's Trademark Usage Guidelines 

 
 
Hotwire, Inc.
GUIDE TO TRADEMARK & COPYRIGHT MARKINGS AND NOTICES
  1. How to Use Trademark Symbols ® & ™:  Please mark all trademarks used in creative with the appropriate trademark symbol in accordance with the rules below:
 
  1. First Instance:  Always mark the first instance of the trademark in the body of each document, or each page of the web site. If the mark is used on an ad banner that clicks through to a full website that includes the proper markings, the mark does not have to be bugged on the ad banner.
 
  1. Company Names: Company names are NEVER marked. For example, “Hotwire, Inc.” is never marked.
 
  1. Hotwire+ Other Words:  When “Hotwire” is used with other words, such as “Hotwire® Travel Deals”, always mark the term “Hotwire®” or “Hotwire.com®”, even if it has already been marked in the document.  Examples:  Hotwire® Travel Deals.
 
  1. Titles:  If you have a title on your document, for example, in press releases there is a title and a subtitle, you do not need to mark trademarks used in the title or subtitle.  Mark the first instance of the trademark within the body of the document.
 
  1. Trademark symbols typically appear at the upper right corner of a mark.  Please follow the marking guidelines below.
 
  1. How to Use Trademarks:  Please use our trademarks in accordance with these rules:
 
  1. Do not use our marks in a descriptive manner, or as a noun or verb.  Instead use our marks as adjectives modifying nouns (nouns may be implied by context).  Slogans should be used on their own and not in sentences:
Correct:  Our HOT RATE® travel site offers excellent savings on hotels.  
Incorrect:  We are offering HOT RATES in Florida.
 
  1. Do NOT use a trademark in the plural or possessive form.  You can use the company name in the possessive form.
        Correct:  Hotwire, Inc.’s revenues …
        Incorrect:  Hotwire’s revenues…
 
  1. Do NOT shorten, abbreviate or create acronyms out of any trademark.
Correct:  HOTWIRE
Incorrect:  H.W.
 
  1. Trademarks should NEVER be connected to other words or altered in any way, such as by hyphens.
Incorrect:  hotwire-travel
 
  1. Do NOT use any Hotwire trademarks in jokes, puns or in a derogatory fashion.
 
  1. Always follow all applicable marketing and legal guidelines.  From time to time, Hotwire may modify this Guide or the guidelines for the size, typeface, colors and other graphic characteristics of any Hotwire logo and word marks, making it imperative to review all updates.  You are subject to the guidelines as then in effect.
 
  1. Advertising for products sold in association with any Hotwire trademark must not be in violation of any United States federal or state laws, municipal ordinances or administrative agency regulations, or any applicable laws, rules or regulations of any other country.
 
  1. Use of Hotwire Company Trademarks Is Governed by Express Written License.  You should not use, nor allow anyone else to use any Hotwire mark without first obtaining a license from Hotwire.  In addition, unless expressly specified and agreed to in writing by Hotwire, Hotwire requires review of any advertisement or promotion that includes any Hotwire company trademark.  Requests for a license to use and requests to review usage of any Hotwire trademark in any promotion, including any co-promotion, co-branding or any advertising should be directed to trdmarks@expedia.com.
 
 
III.     General Trademark Notice:  When using the Hotwire Marks on a document, the following disclosure should appear at the bottom of the document, tailored depending on which trademarks are being used in the document:
 
Hotwire and the Hotwire logo are either registered trademarks or trademarks of Hotwire, Inc., in the U.S. and/or other countries.  All other trademarks are the property of their respective owners.
 
IV.    Copyright Notice:   Display this notice at the bottom of creative:
 
© 2015 Hotwire, Inc. All rights reserved.  [If used on home page, add: Hotwire, Inc. is not responsible for content on external websites.] 
 
V.     CST Number:  This number should be displayed on all ads/press releases that could be viewed in California.  This number can be added to the end of the Copyright/Trademark Notice shown above.
 
CST# 2053390-40
 
VI.    Hotwire Contacts:
 
 
 
 
 
VII.      Please use the following trademark symbols in connection with the Hotwire Marks based on the country where the mark will be used:
______________________________________________________________
 
North America
______________________________________________________________
 
United States:
 
  • BE SLIGHTLY ADVENTUROUS™
  • BOOK WITH ASSURANCE (please don’t mark this with a Trademark symbol)
  • GO LOCAL SEARCH™
  • HEADS IN BEDS®
  • HOTDOLLARS™
  • HOTELS. DEALS. HAPPINESS.™
  • HOT FARE®
  • HOT RATE®
  • HOTWIRE®
  • HOTWIRE LIMITED RATE™
  • HOTWIRE.COM®
  • Hotwire Logos: 
 
  • This version of the Hotwire Logo is a registered trademark in the U.S. and should be followed by the ® symbol:
  • The Hotwire mobile icon/logo is pending in the U.S. and should be followed by the TM symbol:
​            
  • OUR MISSION:  HEADS IN BEDS®
  • PASSPORT ADS™
  • TRIPSTARTER®
  • TRIP WATCHER (This mark should not be followed by a TM)
 
Canada:
  • Airplane “Favicon” Design:
    • This design is registered in Canada in Color and should be followed by ® when used alone. 
​           
  • This version of the Hotwire Logo is pending in Canada and should be followed by the TM symbol:
  • TRIPSTARTER™
______________________________________________________________
 
Latin America
______________________________________________________________
 
Brazil:
 
  • HOTWIRE™
  • HOT RATE™
 
Mexico:
 
  • HOTWIRE®
  • HOT RATE®
_____________________________________________________________________________
 
EMEA (Europe, the Middle East and Africa)
_____________________________________________________________________________
 
European Community:
Trademarks registered in the European Community (“CTM”) cover the following countries: Austria, Benelux (Belgium, the Netherlands and Luxembourg), Bulgaria, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Malta, Poland, Portugal, Romania, the Slovak Republic, Slovenia, Spain, Sweden and the United Kingdom.
 
  • HOT RATE®
  • HOTELS. DEALS. HAPPINESS.™
  • HOTWIRE®
  • HOTWIRE.COM®
  • The Hotwire Logos:
 
  • This version of the Hotwire Logo is pending in the EU and should be followed by the TM symbol:
  • This version of the Hotwire Logo that includes the tagline is registered in the EU and should be followed by the ® symbol:
  • This logo is registered and should be marked ® symbol:
  • Airplane “Favicon” Design:
    • This design is registered in the EU in Color and should be followed by ® when used alone. 
​           
 
Germany:  See listing for European Community.  
 
Norway:
 
  • HOT RATE™
  • HOTWIRE®
  • Both the Color and B&W are pending in Norway and should be marked with a ™
 
Switzerland:
 
  • HOT RATE™
  • HOTWIRE®
  • The Color logo is pending in Switzerland and should be marked with a ™
  • The B&W logo is registered in Switzerland and should be marked with a ®
 
United Kingdom:  See listing for European Community.  
 
_____________________________________________________________________________
 
Asia Pac
_____________________________________________________________________________
 
Australia:
 
  • HOTELS. DEALS. HAPPINESS.™
  • HOTWIRE® HOT RATE
  • HOTWIRE®
  • This version of the Hotwire Logo is pending in Australia and should be followed by the TM symbol:
China:
  • HOTWIRE™
 
Hong Kong:
  • HOTWIRE™
  • HOT RATE™
 
New Zealand:
  • HOT RATE™
  • HOTELS. DEALS. HAPPINESS.®
  • HOTWIRE™
 
  • This version of the Hotwire Logo is registered in New Zealand and should be followed by the ® symbol:
Singapore:
 
  • HOTWIRE™
  • HOT RATE™
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