They call it the "Vegas of the Ozarks." And like its Nevada counterpart, Branson has a neon-lit "Strip" of theaters and marvels. But unlike “Sin City,” everything here has a wholesome, down-home vibe. Signs flash attractions such as Osmond Brothers Show! Country Jubilee! Giant Ball of Twine! The lake-speckled hills beyond offer outdoor fun.

Branson's 50-plus stages host country music, comedy and magic shows, from Yakov Smirnoff to the washboard-strumming Baldknobbers Jamboree. The town's water slides and go-kart tracks thrill kids, while the Hollywood Wax Museum (Gwyneth Paltrow! Elvis!) and Titanic Museum (Stand on sloping decks! Feel 28-degree water!) amuse all ages. Branson's biggest draw? Silver Dollar City, an old-timey theme park with roller coasters and a cave to explore. Nearby Table Rock Lake is a boating and recreation center.

The Strip (Highway 76) unfurls motels, steakhouses and buffets galore. The historic downtown houses cafes, ice cream parlors and wine bars. The waterfront Landing sprawls with chain restaurants and retailers. Sweet tooths, rejoice – there are fudge shops all over town.