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George Hotel, BW Signature Collection

Property class: 3

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Photo gallery for George Hotel, BW Signature Collection

A hotel room with two beds, a large mirror above the headboard, and bedside lamps.
A living room with a brown leather sofa, a coffee table, and a kitchen area with a refrigerator and cabinets.
A three-tiered tea service with sandwiches, scones, and a strawberry. There are two cups of tea, a teapot, and a small vase with flowers on the table.
A cozy library with bookshelves, a fireplace, a sofa, and a table.
A white building with a modern entrance, a small tree in front, and a sign that reads "The George Hotel Arlington."

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Free WiFi
  • Business services
The current price is $118
includes taxes & fees
Oct 18 - Oct 19

Explore the area

View in a map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Place, Norwich Theatre Royal
    ‪17 min walk‬
  • Place, Norwich Castle
    ‪20 min walk‬
  • Place, Norwich Cathedral
    ‪6 min drive‬
  • Airport, Norwich (NWI-Norwich Intl.)
    ‪12 min drive‬

Room options

View all photos for Standard Room, 1 Twin Bed, Non Smoking

A mirrored view of a hotel room with a bed, two bedside tables, lamps, a telephone, and a star decoration on the wall.

Standard Room, 1 Twin Bed, Non Smoking

9.2 out of 10
Wonderful
(26 reviews)
  • 240 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

A neatly made bed with striped pillows, a star decoration on the wall, and bedside lamps on either side.

Standard Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(32 reviews)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

A hotel room with two beds, each with striped bedding and pillows, a bedside table with a lamp, and a mirror above the bed.

Standard Room, 2 Twin Beds, Non Smoking

8.8 out of 10
Excellent
(9 reviews)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

A bedroom with a bed, a TV, a desk, and a window with curtains.

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)
  • 310 sq ft
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

A hotel room with two beds, a desk, and a chair.

Family Room, Multiple Beds, Non Smoking

7.0 out of 10
Good
(2 reviews)
  • 310 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed

View all photos for Executive Room, 1 Twin Bed, Non Smoking

A neatly made bed with checkered pillows, a bedside lamp, a nightstand with a kettle, and a small cabinet.

Executive Room, 1 Twin Bed, Non Smoking

9.0 out of 10
Wonderful
(14 reviews)
  • 348 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

A neatly made bed with checkered pillows, a star decoration on the wall, and two bedside lamps.

Executive Room, 1 Double Bed, Non Smoking

9.0 out of 10
Wonderful
(14 reviews)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

A hotel room with a bed, a bench, a table, and a chair. There is a mirror on the wall and an air conditioning unit above the window.

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

A bedroom with a large bed, a vanity with a mirror, and a window with blinds.

Suite, 1 King Bed, Non Smoking

9.0 out of 10
Wonderful
(2 reviews)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

A neatly arranged hotel room with a bed, a desk, a chair, and a nightstand with a lamp.

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

A neatly made bed with a striped blanket, two bedside lamps, a star decoration on the wall, and a window with curtains.

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(8 reviews)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

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About this property

George Hotel, BW Signature Collection

3-star hotel in Golden Triangle
A restaurant, a bar/lounge, and dry cleaning are available at this smoke-free hotel. Free WiFi in public areas and free self parking are also provided. Additionally, a 24-hour front desk, a lobby fireplace, and a front-desk safe are onsite. Housekeeping is available on request.
George Hotel, BW Signature Collection offers 43 accommodations with hair dryers and complimentary toiletries. Flat-screen televisions come with cable channels.

Guests can surf the web using the complimentary wireless Internet access. Business-friendly amenities include desks and phones. Irons/ironing boards, change of towels, and change of bedsheets can be requested. Housekeeping is provided on request.

The hotel offers a restaurant. A bar/lounge is on site where guests can unwind with a drink. Public areas are equipped with complimentary wireless Internet access. This Georgian hotel also offers a terrace, a fireplace in the lobby, and dry cleaning/laundry services. Complimentary self parking is available on site, along with a car charging station.

George Hotel, BW Signature Collection is a smoke-free property.

Cooked-to-order breakfasts are available for a surcharge on weekdays between 7 AM and 9:30 AM and on weekends between 8 AM and 9:30 AM.
No.10 Arlington Bistro - This bistro specializes in international cuisine and serves breakfast, lunch, and dinner. A children's menu is available. Open daily.
Arlington Bar - This bar serves breakfast, lunch, and dinner. Open daily.
Room service (during limited hours) is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Electric car charging station on site
  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7:00 AM to 9:30 AM on weekdays and 8:00 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Crib (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Crib (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total pets
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 25.00 per stay
Cribs (infant beds) are available for GBP 10.0 per night

Property payment types

  • American Express
  • Diners Club
  • Mastercard
  • Visa

Important information

Optional extras

  • Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 25.00 per stay

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher

We should mention

This property does not have elevators

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 597 out of 1000 reviews
Rating 8 - Good. 304 out of 1000 reviews
Rating 6 - Okay. 64 out of 1000 reviews
Rating 4 - Poor. 19 out of 1000 reviews
Rating 2 - Terrible. 16 out of 1000 reviews

9.2/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is the third time we have stayed at The George and it is lovely, the staff are always friendly and helpful
Stayed 2 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place for visits to Norwich - great breakfast
Stayed 1 night in May 2026
Verified review

8/10 Good

Liked: Cleanliness, amenities
Disliked: Property conditions & facilities
Good breakfast selection
Stayed 1 night in Jul 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location but a bit overpriced.
Stayed 1 night in Jun 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service
Very good breakfast cooked to order, very kind staff, nice location
Stayed 4 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly staff , helpful with storing bikes and lovely room
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Second time I have stayed here. Lovely and clean . Quiet First class food Lovely staff . Lovely location
Stayed 2 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful all round- welcoming and very comfortable- thoroughly recommend and l will return soon
Stayed 3 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service
Excellent staff clean rooms, great breakfast in a nice part of town
Stayed 3 nights in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place to stay. Excellent communication - staff were able to arrange an early check in for me. Room was spacious and clean.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful friendly and helpful staff, lovely spacand comfortable room
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This my hotel of choice in Norwich, comfortable rooms, staff are great and the food is great quality and generous
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly help ful staff at excellent hotel - really good value for money
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room, nice bar, enjoyed my stay
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff were amazing, friendly and very helpful. Great location and parking Bar prices very reasonable
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very helpful staff, lovely food, pleased we made this choice
Stayed 3 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely staff, excellent quiet location that is still very convenient for the city. And a lovely vegan breakfast!
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent stay. Second time in this hotel and just as we remembered - good value friendly staff and very nice food
Stayed 3 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great stay at the Bob W London! We arrived early from Sydney but were able to store our bags safely before heading out. Great location, quiet street but close to everything we needed. Comfortable and a nice retreat from full days of exploring London!
Stayed 3 nights in May 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service
15 minute walk in Norwich. Bar staff friendly and helpful. Shower was hot and powerful.
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
excellent location, food and service - highly recommend
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very clean, well presented hotel our rooms were very comfortable no noise. The reception staff were very friendly and a very nice restaurant inside. 15 min walk into the city centre. I would definitely stay there again.
Stayed 2 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel was great. The rooms were clean, and the staff were very friendly. The food was good and reasonably priced. Free on-site parking was available. Highly recommended.
Stayed 3 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This has got to be the friendliest hotel we have ever stayed in. The staff were all absolutely lovely and the hotel was very nice , very clean, very comfortable and we can’t wait to get back.
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Well stocked bar. Excellent staff - couldn't do enough. Comfortable and well appointed room.
Stayed 2 nights in May 2026