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ibis Styles London Gloucester Road

3.0 star property

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Exterior
Exterior
Room, 1 Double Bed, Balcony | Hypo-allergenic bedding, in-room safe, individually decorated
Room (The Works) | Hypo-allergenic bedding, in-room safe, individually decorated
Daily buffet breakfast (GBP 13.50 per person)

Reviews

8.0 out of 10
Very good

Popular amenities

  • Air conditioning
  • Bar
  • Housekeeping
  • 24/7 front desk
  • Laundry
$161
includes taxes & fees
Nov 16 - Nov 17

Explore the area

View in a map
110 Cromwell Rd, Kensington, London, England, SW7 4ES
  • Place, Natural History Museum
    ‪9 min walk‬
  • Place, Royal Albert Hall
    ‪12 min walk‬
  • Place, Hyde Park
    ‪13 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪27 min drive‬

Room options

View all photos for Room, 2 Twin Beds (The Duet)

Room, 2 Twin Beds (The Duet) | Hypo-allergenic bedding, in-room safe, individually decorated

Room, 2 Twin Beds (The Duet)

8.6 out of 10
Excellent
(4 reviews)
  • 140 sq ft
  • Sleeps 2
  • 2 Twin Beds

View all photos for Room, 1 Double Bed

Room, 1 Double Bed | Hypo-allergenic bedding, in-room safe, individually decorated

Room, 1 Double Bed

8.0 out of 10
Very good
(25 reviews)
  • 118 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Room, 1 Double Bed, Balcony

Room, 1 Double Bed, Balcony | Hypo-allergenic bedding, in-room safe, individually decorated

Room, 1 Double Bed, Balcony

  • 129 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Room (The Works)

Room (The Works) | Hypo-allergenic bedding, in-room safe, individually decorated

Room (The Works)

  • 183 sq ft
  • Sleeps 3
  • 1 Double Bed

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About this property

ibis Styles London Gloucester Road

3-star guest house in London City Centre
This smoke-free guesthouse features a bar/lounge, a snack bar/deli, and coffee/tea in a common area. WiFi in public areas is free. Additionally, dry cleaning, a 24-hour front desk, and express check-in are onsite. Change of towels is available on request.
Ibis Styles London Gloucester Road offers 84 air-conditioned accommodations with safes and coffee/tea makers. Each accommodation is individually furnished and decorated. Flat-screen televisions come with cable channels.

Bathrooms include bathtubs or showers with rainfall showerheads, complimentary toiletries, and hair dryers. This London guesthouse provides complimentary wired and wireless Internet access. Hypo-allergenic bedding, irons/ironing boards, and change of towels can be requested. Housekeeping is provided daily.

The guesthouse offers a snack bar/deli. A bar/lounge is on site where guests can unwind with a drink. Wired and wireless Internet access is complimentary. This London guesthouse also offers coffee/tea in a common area, dry cleaning/laundry services, and express check-in.

Ibis Styles London Gloucester Road is a smoke-free property.

Buffet breakfasts are available for a surcharge on weekdays between 6:30 AM and 10:00 AM and on weekends between 7:00 AM and 11:00 AM.

Awards and affiliations

Eco-Certified Property
This property participates in Green Key (Foundation for Environmental Education), a program that measures the property's impact on one or more of the following: environment, community, cultural-heritage, the local economy.

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available
  • Onsite parking includes off-street options

Food and drink

  • Buffet breakfast available for a fee 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; GBP 13.50 per person
  • A bar/lounge
  • Coffee and tea in common areas
  • Snack bar/deli

Things to do

  • TV in common areas

Family friendly

  • In-room crib
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (daily)

Accessibility

  • 4 steps to reach entrance
  • Elevator (35 inch wide door)
  • Thin carpet in room

More

  • 5 floors
  • At least 80% lighting from LEDs
  • Biodegradable coffee stirrers available
  • Biodegradable drinking straws available
  • Comprehensive food waste policy
  • Comprehensive recycling policy
  • Humane treatment of captive wild animals
  • No plastic coffee stirrers
  • No plastic drinking straws
  • No plastic soft drink bottles
  • No plastic water bottles
  • Reusable cups
  • Reusable tableware
  • Smoking not allowed
  • Vegan dining options
  • Vegetarian breakfast available
  • Vegetarian dining options

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Free crib
  • Hypo-allergenic bedding

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Bulk dispensers for toiletries
  • Cleaning products are eco-friendly
  • Eco-friendly toiletries
  • Individual decor
  • Individual furnishings
  • Iron/ironing board on request
  • LED lighting
  • Mobile key entry
  • Recycling
  • Safe
  • Soundproofed rooms
  • Water-efficient showers

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in fee: GBP 35
Contactless check-in available
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available
Late check-out subject to availability
Late check-out fee: GBP 50
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 15 per pet, per night
Service animals are welcome, and are exempt from fees

Children and extra beds

Children are welcome
Rollaway/extra beds are not available
Free cribs are available on request at the property

Property payment types

Important information

Optional extras

  • Fee for buffet breakfast: approximately GBP 13.50 per person
  • Pet fee: GBP 15 per pet, per night
  • Service animals are exempt from fees
  • Early check-in fee: GBP 35 (subject to availability)
  • Late check-out fee: GBP 50 (subject to availability)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of ALLSAFE (Accor Hotels)
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property

We should mention

This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly)

Property is also known as

ibis Styles London Gloucester Road Guesthouse
Best Western Cromwell House
Best Western Cromwell House London
ibis Styles Gloucester Road Guesthouse
ibis Styles Gloucester Road
Best Western The Cromwell Hotel London
Ibis Styles London Gloucester Road England
ibis Styles Gloucester Road Opening January 2018
ibis Styles London Gloucester Road (Opening January 2018)
Best Western The Cromwell
ibis Styles London Gloucester Road London
ibis Styles London Gloucester Road Guesthouse
ibis Styles London Gloucester Road Guesthouse London

ibis Styles London Gloucester Road Reviews

Reviews

8.0

Very Good

Rating 10 - Excellent. 137 out of 432 reviews
Rating 8 - Good. 184 out of 432 reviews
Rating 6 - Okay. 68 out of 432 reviews
Rating 4 - Poor. 28 out of 432 reviews
Rating 2 - Terrible. 15 out of 432 reviews

8.2/10

Cleanliness

8.4/10

Staff & service

7.8/10

Amenities

7.6/10

Property conditions & facilities

8.2/10

Eco-friendliness

Reviews

6/10 Okay

YORK

Traveled with family
Liked: Cleanliness, staff & service
Stayed 5 nights in Jul 2025

2/10 Terrible

Brian

Traveled with family
Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Misleading listing and unhelpful staff

The hotel room was significantly smaller than what is advertised. I asked the front desk about it and they said they only have a couple rooms that size and most guests get smaller rooms than they advertise. There wasn't enough space to walk around the sides of the bed or open the bathroom door more than a foot. The shower and sink drains were slow and backed up quickly. I asked if maintenance could fix the drains and the front desk ignored the request. The hot and cold lines were also backwards.
Stayed 3 nights in Jul 2025

8/10 Good

Alison

Stayed 2 nights in Jun 2025

8/10 Good

Verified traveler

Traveled with group
Liked: Cleanliness, staff & service, room comfort
Nice hotel in a good location, breakfast was a little disappointing, no hot option or full English as we would’ve expected for the price
Stayed 2 nights in Jul 2025

8/10 Good

Amy

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

6/10 Okay

Damien

Liked: Cleanliness, property conditions & facilities, room comfort

The little things that made it miserable

It was okay at best, arrived to a modern looking beautifully air conditioned reception, staff were friendly but didn’t give any info around breakfast times etc. Got to the room which was at 23degrees and air con set to lowest it could be, once we returned later in the night it had risen to 26degrees……… bathroom was clean and nice but had a drain smell to it, also shower had little water pressure. Balcony was nice addition although privacy screens both sides would have been nice. I noticed they tried charging my card in the middle of the night which confused me, turned out the receptionist at arrival charged the wrong amount, instead of apologising I was just told I had an outstanding charge to pay as if it was my fault! Also hotels.com booking said breakfast was included in the booking but when we arrived for breakfast we were told we hadn’t paid for it! All in all, the hotel was nice, modern and clean but too many little things let it down, I wouldn’t be rushing back to an ibis anytime soon.
Stayed 1 night in Jul 2025

10/10 Excellent

JOHN

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

Patricia, Brighton

Business traveler
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Super location and hotel is everything you need from comfy bed, great reception team and very clean.
Stayed 1 night in Jun 2025

4/10 Poor

Brie

Liked: Staff & service
Disliked: Cleanliness, amenities, property conditions & facilities
Unfortunately my room was quite dirty, dust all over the cups teaspoons and tray they were on, dust on the ledge below the mirror in the bathroom, dirty toilet, dirty bathroom tap, hair on the bathroom floor, shower drain was removed and left on the shower floor not sure why. opened one of the long life milks and it was lumpy. Staff were very kind and friendly though on arrival and checking out. Walkable to Kensington gardens or some nice cafes
Stayed 1 night in Jun 2025

10/10 Excellent

Marie Jean

Traveled with group, Traveled with partner
Liked: Cleanliness, amenities, property conditions & facilities
I like the interiors. Customer Service is great, very helpful staff. Most of all breakfast spread is fantastic! The establishment is very clean and orderly, and i love the interior of the room, the lobby, the breakfast area. Special mention is EVA, the lady the staff assigned at the breakfast area. She is very polite, friendly and accomodating. Excellent service!
Stayed 1 night in Jun 2025

10/10 Excellent

Warwick

Liked: Cleanliness, staff & service, property conditions & facilities
Great spacious room and check out time too
Stayed 1 night in Jun 2025

10/10 Excellent

Lou Janssen

Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Location was excellent especially for the price point
Stayed 1 night in May 2025

10/10 Excellent

Lisa

Traveled with group, Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely clean and modern hotel. Minutes from the station. Perfect to walk to museums and The Royal Albert Hall. Will definitely visit again.
Stayed 1 night in May 2025

8/10 Good

Laura

Liked: Cleanliness, amenities, property conditions & facilities
Great location for RAH.
Stayed 1 night in May 2025

8/10 Good

Mary

Traveled with family
Liked: Property conditions & facilities, room comfort
Our first allocated room was on the basement level and although the room was clean and tidy there was a very unpleasant odour in the room. Probably due to lack of airing. The room we were subsequently allocated was clean and tidy. Room lighting dull. Brighter lighting needed. No towel rails in bathroom therefore nowhere to hang wet towels.
Stayed 1 night in May 2025

8/10 Good

Erica

Traveled with family
Liked: Cleanliness, amenities, property conditions & facilities
The location is excellent ,just a short walk to the Natural History Museum and the V& A museum, The room was good ,clean ,comfortable beds ,decent bathroom but it was a little dark and at times a bit too warm .The staff were always helpful and pleasant .I must give a special mention to the girls serving breakfast excellent customer service . The continental breakfast was very good with a wide range of options but the only snacks on offer for later were Pizzas ,OK if you like them .
Stayed 2 nights in May 2025

10/10 Excellent

Cathryn

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location, only 2 mins walk from Gloucester Road underground station. Room was very comfortable and quiet considering we were in London. Would definitely stay again, shops on the doorstep.
Stayed 3 nights in May 2025

10/10 Excellent

Will

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect for a quick stop in central london

Room was compact but for the price in central London, mlre than acceptable!
Stayed 1 night in Apr 2025

10/10 Excellent

Artavazd, West Hollywood

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Apr 2025

8/10 Good

HOI MING ROSSETTI

Stayed 1 night in Apr 2025

6/10 Okay

HOI MING ROSSETTI

Traveled with family
Liked: Staff & service
The bathroom was not clean enough. I heard water running in the water pipes at midnight. Loction is great, just 2 mins away from metro link.
Stayed 1 night in Apr 2025

10/10 Excellent

Chung Wah

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Apr 2025

10/10 Excellent

Sylvain

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Très bien situé. À distance de marche de plusieurs musées. Près d’une station de métro.
Stayed 6 nights in Mar 2025

10/10 Excellent

Sam

Liked: Staff & service, property conditions & facilities
Stayed 1 night in Mar 2025

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great hotel, perfect for our visit to the Royal Albert Hall
Stayed 1 night in Feb 2025