See all properties

Gem Fitzrovia Hotel

4.0 star property

Choose dates to view prices

Photo gallery for Gem Fitzrovia Hotel

Front of property - evening/night
Triple Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk
Exterior
Bar (on property)
Bar (on property)

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Bar
  • Room service
  • 24/7 front desk
$223
includes taxes & fees
Nov 2 - Nov 3

Explore the area

View in a map
20-28 Bolsover Street, London, England, W1W 5NB
  • Place, The British Museum
    ‪15 min walk‬
  • Place, Piccadilly Circus
    ‪19 min walk‬
  • Place, Hyde Park
    ‪19 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪36 min drive‬

Room options

View all photos for Executive Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Room

  • Sleeps 2

View all photos for Superior Double Room

Superior Double Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

8.6 out of 10
Excellent
(49 reviews)
  • 161 sq ft
  • Sleeps 3
  • 1 Double Bed

View all photos for Superior Twin Room

Superior Twin Room | View from room

Superior Twin Room

9.0 out of 10
Wonderful
(16 reviews)
  • 161 sq ft
  • Sleeps 3
  • 2 Twin Beds

View all photos for Executive Double Room

View from room

Executive Double Room

9.0 out of 10
Wonderful
(6 reviews)
  • 194 sq ft
  • Sleeps 3
  • 1 Double Bed

View all photos for Executive Twin Room

Executive Twin Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

8.0 out of 10
Very good
(3 reviews)
  • 194 sq ft
  • Sleeps 3
  • 2 Twin Beds

View all photos for Triple Room

Triple Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

8.0 out of 10
Very good
(5 reviews)
  • 215 sq ft
  • Sleeps 3
  • 2 Twin Beds and 1 Twin Sofa Bed OR 1 Double Bed and 1 Twin Sofa Bed

View all photos for Superior Single Room

Superior Single Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

8.8 out of 10
Excellent
(3 reviews)
  • 161 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Superior Single Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

  • Sleeps 1

View all photos for Superior Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Twin Room

  • Sleeps 2

View all photos for Superior Double Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

  • Sleeps 2

View all photos for Executive Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

  • Sleeps 2

View all photos for Triple Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

  • Sleeps 3

Similar properties

Lobby

Radisson Blu Hotel, London Euston Square

  • Free WiFi
  • Restaurant
  • Air conditioning
  • Gym
4.2 out of 5, Very Good, 2,026 reviews
Radisson Blu Hotel, London Euston Square

About this property

Gem Fitzrovia Hotel

4-star hotel in London City Centre
Along with a restaurant, this smoke-free hotel has a bar/lounge and a snack bar/deli. WiFi in public areas is free. Other amenities include a coffee shop/cafe, 24-hour room service, and a business center.
Gem Fitzrovia Hotel offers 86 air-conditioned accommodations with safes and complimentary newspapers. Each accommodation is individually decorated. Flat-screen televisions come with cable channels. Bathrooms include shower/tub combinations, designer toiletries, complimentary toiletries, and hair dryers.

Guests can surf the web using the complimentary wired and wireless Internet access. Business-friendly amenities include desks and phones. Additionally, rooms include coffee/tea makers and blackout drapes/curtains. Hypo-allergenic bedding and irons/ironing boards can be requested. A nightly turndown service is provided and housekeeping is offered daily.

Dining options at the hotel include a restaurant, a coffee shop/cafe, and a snack bar/deli. A bar/lounge is on site where guests can unwind with a drink. Business-related amenities at this 4-star property consist of a business center and 3 meeting rooms.

Public areas are equipped with complimentary wired and wireless Internet access. Event facilities measuring 139 square feet (13 square meters) include conference space. This family-friendly hotel also offers multilingual staff, tour/ticket assistance, and concierge services.

Gem Fitzrovia Hotel is a smoke-free property.

English breakfasts are available for a surcharge on weekdays between 7:00 AM and 10:00 AM and on weekends between 8:00 AM and 10:30 AM.
XX-XXVIII Restaurant - This restaurant specializes in international cuisine and serves breakfast, lunch, and dinner.
24-hour room service is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available
  • Onsite parking includes off-street options

Food and drink

  • English breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 24.50 for adults and GBP 24.50 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • XX-XXVIII Restaurant

Family friendly

  • High chair
  • In-room babysitting (surcharge)
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Business services

  • 139 square feet of conference space
  • 3 meeting rooms
  • Business center

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Well-lit path to entrance

More

  • 4 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower/bathtub combination
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Free daily newspapers
  • Heating
  • Individual decor
  • Iron/ironing board on request
  • Laptop workspace
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Early check-in subject to availability
Early check-in fee: GBP 24
Contactless check-in available
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.
Check-in hours are 3PM - Midnight on Friday and Saturday.

Access methods

Staffed front desk

Pets

Pets not allowed (service animals are welcome, and are exempt from fees)

Children and extra beds

Children are welcome

Property payment types

Important information

Optional extras

  • Fee for English breakfast: approximately GBP 24.50 for adults and GBP 24.50 for children
  • Early check-in fee: GBP 24 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property / stay dates)
This property accepts credit cards, debit cards, and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property

We should mention

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation

Property is also known as

Fitzrovia Grange
Grange Fitzrovia
Grange Fitzrovia Hotel
Grange Fitzrovia Hotel London
Grange Fitzrovia London
Grange Fitzrovia Hotel London, England
Hotel Grange Fitzrovia
Fitzrovia Hotel
Grange Fitzrovia
Gem Fitzrovia Hotel Hotel
Gem Fitzrovia Hotel London
Gem Fitzrovia Hotel Hotel London

Reviews

Gem Fitzrovia Hotel Reviews

8.6

Excellent

9.2/10

Cleanliness

8.8/10

Staff & service

8.4/10

Amenities

8.6/10

Property conditions & facilities

8.4/10

Eco-friendliness
Rating 10 - Excellent. 537 out of 1025 reviews
Rating 8 - Good. 335 out of 1025 reviews
Rating 6 - Okay. 89 out of 1025 reviews
Rating 4 - Poor. 44 out of 1025 reviews
Rating 2 - Terrible. 20 out of 1025 reviews

Reviews

8/10 Good

Verified traveler

Traveled with group, Traveled with family
Liked: Cleanliness, staff & service
Overall we had a great stay at the Gem Fitzrovia, though there were a few things I didn’t love. We arrived after landing, about two hours early, and were hoping to leave our bags via the bag storage service. However, upon arrival we were told they have no space and that we would have to wait in the lobby until our room became available. That was kind of a bummer since we had lunch reservations and plans. The reception was nice enough to offer us drinks while we waited though, which was nice. We waited in the lobby for about two hours and uber eats lunch until they were able to check us in a little early. So that was a plus. We got the triple room, and while it was nicer it was a bit on the small side. Which was surprising considering the minimal amenities.
Stayed 5 nights in Jun 2025

8/10 Good

Mike

Stayed 1 night in Jun 2025

8/10 Good

Lisa

Traveled with family
Liked: Cleanliness, staff & service
Excellent service, great breakfast but room was incredibly small!
Stayed 3 nights in Jun 2025

8/10 Good

Adam

Business traveler
Liked: Cleanliness, amenities, property conditions & facilities
A very nice hotel in a great part of the city with easy, walkable access into the busier parts. One downside (for me anyway) - the beds were very firm!!
Stayed 1 night in Jun 2025

8/10 Good

Diana

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Convenient to the underground, coffee and pubs close, quiet
Stayed 4 nights in Jun 2025

10/10 Excellent

Adam

Stayed 1 night in Jun 2025

8/10 Good

John

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location. Really handy for getting to sightseeing areas, Wembley and train stations.
Stayed 2 nights in Jun 2025

6/10 Okay

Murray

Liked: Cleanliness
Stayed 1 night in Jun 2025

10/10 Excellent

Nicholas

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful area, friendly and accommodating staff, very good restaurant
Stayed 2 nights in Apr 2025

8/10 Good

Bonnie

Liked: Cleanliness, property conditions & facilities
Disliked: Staff & service
The hotel was nice and my room was a good size and very clean. The woman on the front desk when I checked in was so disinterested, barely even looked up at me. I didn’t like that when I came back after the theatre I had to buzz the intercom to get back in. There was no mini fridge in the room which was disappointing but the bed was comfy and I got a good nights sleep
Stayed 1 night in Jun 2025

10/10 Excellent

Stuart

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Very clean and tidy. Quiet.
Stayed 3 nights in Jun 2025

10/10 Excellent

Tracy

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Ticks all the boxes

Wonderful hotel, a few teething problems at check in , but amazing value for money, great location for theatres. More than well stocked in the bathroom toiletries etc, plenty of tea, coffee and milk and the cleanest hotel kettle I’ve ever seen …… it’s rare to find one not full of limescale, so thank you, this matters to me. High class bed linen, very comfortable bed, spotlessly clean room. Huge choice at breakfast of hot and cold food and wonderful attentive staff. Thank you, we will definitely come back
Stayed 1 night in Jun 2025

10/10 Excellent

Josef

Traveled with group, Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Amazing staff and service!
Stayed 3 nights in Jun 2025

10/10 Excellent

Perry

Stayed 1 night in Jun 2025

4/10 Poor

Vanessa

Business traveler
Liked: Cleanliness, room comfort
Disliked: Staff & service
Arrived and they didn’t have any notice of my booking despite me showing them my receipt. Had to wait for them to find me a room. Breakfast was pretty poor.
Stayed 1 night in Jun 2025

10/10 Excellent

Alvin

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in May 2025

4/10 Poor

Grace

Traveled with family
Liked: Cleanliness, amenities
Really uncomfortable hard mattresses, staff tried to tell my mum breakfast wasn’t included then made a big point to make sure she only had a continental breakfast. Hardly welcoming! It was a lot of money for not a lot of sleep, we probably won’t be staying again.
Stayed 1 night in Jun 2025

10/10 Excellent

Charlotte

Stayed 1 night in May 2025

10/10 Excellent

Carlette E., Mobile

Liked: Cleanliness, amenities, property conditions & facilities
Absolutely perfect stay! The staff was courteous and attentive, always. The room was elegant and clean... the free breakfast was phenomenal! The location is perfect too!
Stayed 7 nights in May 2025

8/10 Good

shelly

Traveled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Lovely spacious modern rooms. Public spaces could use some updating. Great, quiet location.
Stayed 2 nights in Jun 2025

10/10 Excellent

Jonathan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Nice size room, especially for London. Very friendly and helpful staff. The continental breakfast lacked bread/pastries but was otherwise good enough.
Stayed 1 night in Jun 2025

10/10 Excellent

Lam

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Excellent hotel, must come again next time!
Stayed 2 nights in May 2025

10/10 Excellent

David

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Trip to London with grandson

Great location friendly staff comfortable beds Lovely choice for breakfast would definitely stay here again
Stayed 1 night in May 2025

10/10 Excellent

Clarence

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful hotel, close to everything. Very friendly staff. Excellent continental breakfast.
Stayed 6 nights in May 2025

10/10 Excellent

Doug

Liked: Cleanliness, amenities, property conditions & facilities
The room was very nice and the property was beautiful. I needed to run some errands the next day and they were able to store my luggage until it was time for me to catch my next train. Breakfast was wonderful as well and I only did the Continental version. The food was great and the staff very helpful.
Stayed 1 night in May 2025