We understand that booking online involves significant trust on your part. We value your trust, and make it a high priority to ensure the security and confidentiality of the personal information you provide to us. Please read the following policy to learn about our privacy practices.
- What information we collect from you
- How we use your information
- With whom we share your information
- How you can access your information
- Your choices with respect to the collection and use of your information
- Cookies and other technologies
- Display of tailored advertising/Your choices
- How we protect your information
- Children's privacy
- External links
- Visiting our website from outside the United States
- How you can contact us
What information we collect from you
We receive and store any information you enter on our website or give us in any other way. This includes information that can identify you ("personal information"), including your first and last name, telephone number, postal and email addresses, fax number, and billing information (such as credit card number, cardholder name, and expiration date). We may also request information about your hotel room preferences, and frequent flyer and car rental programme information. You can choose not to provide information to us, but in general some information about you is required in order for you to register as a member; book travel; complete a traveller profile; participate in a survey, contest, or sweepstakes; ask us a question; or initiate other transactions on our site.
Travel Companion Information
When you make a reservation for someone else through this website, we will request personal information and travel preferences about that individual. You should obtain the consent of other individuals prior to providing us with their personal information and travel preferences, as any access to view or change their information will be available only through your account.
Information from Other Sources
We also may periodically obtain both personal and non-personal information about you from affiliated entities, business partners and other independent third-party sources and add it to our account information. Examples of information we may receive include: updated delivery and address information, purchase history, and demographic information.
We automatically collect some information about your computer when you visit this website. For example, we will collect your IP address, Web browser software (such as Firefox, Safari, or Internet Explorer), and referring website. We also may collect information about your online activity, such as trips viewed and bookings made. Our goals in collecting this automatic information are helping customize your user experience and inhibiting fraud. For more information, please see Cookies and other technologies.
How we use your information
We often receive testimonials and comments from customers who have had positive booking and/or travel experiences on our website. With the customer's consent we occasionally publish such content, using first name plus last initial, only, for attribution.
We want to make it easy for you to take advantage of travel-related opportunities on our website. One way we do this is by sending you email messages that contain information about your travel-related interests if you consented to receiving email marketing communications. Where legally required, we will abide by existing publicly available opt-out lists when sending you marketing communications. For example, if you search for a flight to New York on our website and have saved your itinerary or otherwise not yet booked your travel, we may send you an email message reminding you about your saved travel itinerary or about a special airfare to New York. Similarly, if you receive an email from us about New York travel and demonstrate an interest in New York hotels by affirmatively clicking on a link about New York hotels in the email, you may receive an email about New York hotel offers. We believe these email messages will provide you with useful information about travel-related special offers available through our site. Please note that you will have the opportunity to choose not to receive these email messages in any such email we send.
Please review the section below: Your choices with respect to the collection and use of your information.
With whom we share your information
With your consent, we may share your information with the following entities:
Suppliers such as hotel, airline, car rental, and activity providers, who fulfil your travel reservations. Throughout this site, all services provided by a third-party supplier are described as such. Therefore, we encourage you to review the privacy policies of any travel supplier whose products you purchase through this site. Please note that these suppliers also may contact you as necessary to obtain additional information about you, facilitate your travel reservation, or respond to a review you may submit.
Third-party vendors who provide services or functions on our behalf, including credit card processing, business analytics, customer service, marketing, distribution of surveys or sweepstakes programmes, and fraud prevention. We may also authorize third-party vendors to collect information on our behalf, including as necessary to operate features of our website or to facilitate the delivery of online advertising tailored to your interests. Third-party vendors have access to and may collect information only as needed to perform their functions and are not permitted to share or use the information for any other purpose. They are also required to follow the same data security practices that we ourselves adhere to. Please note that these third party vendors may be established in countries that might not offer a level of protection for your personal information that is equivalent to the one offered in your country of residence. However, we will endeavour to protect all personal information we collect from you in accordance with strict data protection standards.
Business partners with whom we may jointly offer products or services, or whose products or services may be offered on our website. You can tell when a third party is involved in a product or service you have requested because their name will appear, either alone or with ours. If you choose to access these optional services, we may share information about you, including your personal information, with those partners. Please note that we do not control the privacy practices of these third-party business partners.
Referring websites. If you were referred to this website from another site (for example, through a link you clicked on another site that directed you to this one), we may share some information about you with that referring website. We encourage you to review the privacy policies of any website that referred you here.
We also may share your information:
- In response to subpoenas, court orders, or other legal process; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law or government authorities other than US authorities. In such cases we reserve the right to raise or waive any legal objection or right available to us.
- When we believe it is appropriate to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of our company or this website, our customers, or others; and in connection with our Terms of Service and other agreements.
- In connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.
Other than as set out above, you will be notified when personal information about you will be shared with third parties, and you will have an opportunity to choose not to have us share such information.
We also may share aggregate or anonymous information with third parties, including advertisers and investors. For example, we may tell our advertisers the number of visitors our website receives or the most popular hotels and vacation destinations. This information does not contain any personal information and is used to develop content and services we hope you will find of interest.
How you can access your information
Hotwire registered users can access and update their contact information by visiting the Hotwire My Account page. Hotwire email subscribers can access and update their subscription choices through Subscription Management links found in the footer of any Hotwire email. You can close your account by contacting us at the email address listed below. Please note that after you close an account, you will not be able to sign in or access any of your personal information. However, you can open a new account at any time. Please also note that we may retain certain information associated with your account, including for analytical purposes as well as for recordkeeping integrity.
If you do not hold an account with us, you are not a Hotwire email subscriber, or wish to contact us in relation to any personal information that is not displayed in your account or subscription choices, you may ask us to access, delete and modify the information that we hold about you by emailing us at the email address listed below.
Your choices with respect to collection and use of your information
- As discussed above, you can choose not to provide us with any information, although it may be needed to make travel bookings or to take advantage of certain features offered on our site.
- You also can add or update information and close your account as described above.
- When you register as a member on our site, you will be given a choice as to whether you want to receive email messages from us about special offers as well as about products and services of selected third parties. As a Hotwire registered user, you can modify your subscription choices at any time on the Hotwire My Account page. Whether registered as a member or not, you also will be given the opportunity to unsubscribe from commercial messages in any such email we send. Please note that we reserve the right to send you other communications, including service announcements and administrative messages relating either to your account or to your transactions on this site, without offering you the opportunity to opt out of receiving them.
Cookies and other technologies
- To help us customize the content and advertisements provided to you on this website and on other sites across the Internet. For example, when you access a page on our website, a cookie is automatically set by us, our service providers, or our partners to recognize your browser as you navigate on the Internet and to present you with information and advertising based on your interests. See Display of advertising/Your choices for more information about our online advertising practices and your choices.
- To help measure and research the effectiveness of website features and offerings, advertisements, and email communications (by determining which emails you open and act upon).
The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please note that if you refuse to accept cookies, you may not be able to access many of the travel tools offered on our site.
In addition to the above cookies, we use Local Shared Objects, also referred to as "flash cookies," on our website. These are used to enhance your user experience, for example, by storing your user preferences and settings, such as your volume/mute settings, and in connection with animated content on our website. Local Shared Objects are similar to browser cookies, but can store data more complex than simple text. By themselves, they cannot do anything to or with the data on your computer. Like other cookies, they can only access personally identifiable information that you have provided on this site, and cannot be accessed by other websites. To find out more about flash cookies or how to disable them, please click here:
This site may also use Web beacons (also known as clear gifs, pixel tags or Web bugs), which are tiny graphics with a unique identifier, similar in function to cookies, that are placed in the code of a Web page. We use Web beacons to monitor the traffic patterns of users from one page within our site to another, to deliver or communicate with cookies, to understand whether you have come to this site from an online advertisement displayed on a third-party website, and to improve site performance. We also may allow our service providers to use Web beacons to help us understand which emails have been opened by recipients and to track the visitor traffic and actions on this site. This helps us measure the effectiveness of our content and other offerings.
Display of tailored advertising/Your choices
Data collected by this website to serve you with relevant advertising.
Hotwire is committed to providing you with relevant content and information. To do this, we may collect, through cookies and other technologies information about your travel-related searches, such as whether you are looking for airline flights or hotels, and use this information to serve you with ads, on our website or elsewhere online, that match your interests. So, for example, if you search for a flight to Florida on our site, you may see an ad for a Florida travel package on our site or on another website you visit.
Please note that we do not combine the information we collect about your travel-related searches on this website with personal information (such as email address) to serve you with ads across other websites. We also do not share your personal information with third parties so they can serve you with advertisements. You can choose not to receive tailored online advertising on other websites, based on your travel-related searches on this website, by clicking here. Note that if you choose not to receive tailored ads, you will see online advertisements, but they will be more general and less relevant to you.
Data collected by business partners and ad networks to serve you with relevant advertising.
The advertisements you see on this website are served by us or by our service providers. But we also allow third parties to collect information about your online activities through cookies and other technologies. These third parties include (1) business partners, who collect information when you view or interact with one of their advertisements on our site, and (2) advertising networks, who collect information about your interests when you view or interact with one of the advertisements they place on many different websites on the Internet. The information gathered by these third parties is used to make predictions about your characteristics, interests or preferences and to display advertisements on our site and across the Internet tailored to your interests. We do not permit these third parties to collect personal information about you on our site, nor do we share with them any personal information about you.
Data collected by companies that operate cookie-based exchanges to serve you with relevant advertising.
Like other companies operating online, this site participates in cookie-based exchanges where anonymous information is collected about your browsing behaviour through cookies and other technologies and segmented into different topics of interest (such as travel). These topics of interest are then shared with third parties, including advertisers and ad networks, so they can tailor advertisements to your interests. We do not share personal information (such as your email address) with these companies and we do not permit these companies to collect any such information about you on our site. To learn more about cookie-based exchanges, including how to access information about the topics of interest associated with cookies on your computer and how to decline participation in these programmes, please click here: http://tags.bluekai.com/registry
How we protect your information
We want you to feel confident about using this website to make hotel and travel arrangements, and we are committed to protecting the information we collect. While no website can guarantee security, we have implemented appropriate administrative, technical, and physical security procedures to help protect the personal information you provide to us. For example, only authorized employees are permitted to access personal information, and they only may do so for permitted business functions. In addition, we use encryption when transmitting your sensitive personal information between your system and ours, and we employ firewalls and intrusion detection systems to help prevent unauthorized persons from gaining access to your information.
This is a general audience website and does not offer services directed to children. Should a child whom we know to be under 14 send personal information to us, we will immediately delete this information.
Visiting our website from outside the United States
If you are visiting our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country, but please be assured that we take steps to ensure that your privacy is protected. By using our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Policy.
How you can contact us
Our customer care associates are available by phone, 24 hours a day, seven days a week. You can reach us at 00-800-46894732 or direct dial +1-949-333-4942 (toll charges will apply).
Hotwire Customer Care
655 Montgomery Street, Suite 600
San Francisco, CA 94111