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Excellent, but¿¿¿The first and most important thing about this hotel is the really friendly and helpful team from the guys on reception, through the bar and restaurant staff to the housekeeping staff, everyone was friendly, cheery and nothing was too much bother.At some point since Google Street View took it¿¿¿s photos in 2010 the hotel has been converted from a Ramada to a Mercure. Generally this is not an issue ¿¿¿ both are decent middle of the road chains ¿¿¿ but you would have thought they could have updated the signage around the hotel rather than just sticking big red stickers over the old Ramada Logos!There was a bit of an issue at check-in as I¿¿¿d booked a double online via the Accor website, but something had gone wrong and it had only assigned me a single room. The lady on reception upgraded me to a twin but apologised that there were no doubles available as they were fully booked (given it was a Bank Holiday Weekend, that¿¿¿s not surprising).The room was on the 5th floor and looked out over the town, the beach, and, between the spectacular downpours and sea mists, the Isle of Arran.The room was comfortable and clean. The bathroom looked a little dated and could probably do with a bit of a refresh in the near future, but it was spotlessly clean.The restaurant served excellent food with good service, despite being very busy on the two evenings I used it. Again, nothing was too much of a problem for the staff who were a model of excellent customer service.The choice at Breakfast was a little disappointing compared to other Mercure hotels, but the space available was limited so I suspect this may have had a play in what they were able to offer.The hotel itself is in an excellent location in the centre of Ayr, about a minutes¿¿¿ walk from the high street, just yards from the bus station, in clear view of the sea front and only around 5 minutes¿¿¿ walk from the station.Overall, ignoring the glitch with the booking (which may be partly my fault for booking so far in advance ¿¿¿ 7 months) this is a very good hotel in a great location with an outstanding team.PositivesThe StaffThe LocationThe ViewsNegativesChoice at BreakfastProblem with room booking

I tried to cancel my room as I had to be on call to take family member to airport as we have relations involved in the bombing in Boston.They wouldn't cancel after I had explained as it was a prepaid room. Bad customer service. Bad taste in my mouth. Won't stay in a Mercure again

first time staying, but wasn't disappointed, from start to finish, the staff were fantastic. our room was on the 6th floor which had a great view over Ayr and out towards the sea,and was good size and all that we needed in it.Had dinner which couldn't fault, happily stuffed after it! swimming pool and Jacuzzi were both great, will definitely be back again to stay

hotel maybe rated 3* but staff friendliness, professionalism, cleanliness and the food in the hotel are as good as some 5* hotels I have stayed at. My wife and I used the spa facilities which were very good with my wife also having a Swedish massage which she said was first class. Would definitely recommend this hotel anyone.

Just stayed at this hotel for 2 weeks. My room was on the 6th floor, stunning views when it wasn't raining. The room, if a little small, was sufficient for my stay- tea/coffee makings, trouser press/iron, comfy double bed and good pillows. Cleaned every day if reqd and fresh towels also. The cooked breakfast was one of the best I've had in a UK hotel, and I've had a few. The staff are all very friendly and helpful and the bar was open no matter what time I got in from work, happy days! One word of advice from my fellow work mates: try and get a room above the 2nd floor as the gulls sit on the lower roof at the front of the building and make a lot of noise! Overall if I ever get the chance to go back to Ayr with work I'd be more than happy to stay at this hotel again. Thanks for an enjoyable stay.