FAQ: Creating and setting up links

Which search-engine-marketing terms may I bid on?

You may bid on any term, as long as it is not trademarked or branded by Hotwire. Bidding on misspellings of trademarks or brand names is also prohibited.

Examples of keywords you cannot bid on:

  • Hotwire
  • Hotwire.com
  • Hot-fares
  • Hot-rates
  • 4-star hotel for a 2-star price

Please contact us if there is any question about whether or not you can bid on a term. We are happy to help you.

J.D Power and Associates
"Highest Customer Satisfaction
Independent Travel Web Sites"
2006 - 2008

© 2000-2009 Hotwire, Inc. All rights reserved. Hotwire, Inc. is not responsible for content on external sites. Hotwire, the Hotwire logo, Hot Fare, Hot Rate, "4-star hotels. 2-star prices.", Travel Ticker and TripStarter are either registered trademarks or trademarks of Hotwire, Inc. in the US and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners. CST 2053390-40; NST 20003-0209.

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